Entry of Ayurveda into Sports Medicine could be a milestone to the industry as such. Using this science to enhance performance and to manage related injuries was conceived by Dhanwanthari Group for the first time in India as a Company. This branch demands innovation and sound basic knowledge of the science with a research mind for untrodden tracks. The package, including medication, therapy and regimen, need be developed for each faculty of sports. Sports Medicine is relatively a new and emerging branch in Ayurveda.
The first such Sports Centre was launched by Dhanwanthari in 2008 at the Regional Sports Centre in Kochi. In 2010, Usha School of Athletics, initiated by former Olympian PT Usha, officially announced their tie up with Dhanwanthari Vaidyasala to compliment their pursuit of creating Olympians and bringing the first Athletics Olympics medal to India. Similarly, work has been initiated for an Ayurvedic Centre at Muttom Shooting Range in Kerala affiliated to National Rifles Association of India.
Tie-ups :On requirement from the Hospitality Industry, Dhanwanthari has extended their 77 year old technical expertise to some selected brand names. This includes Abad Group of Hotels, Cochin Tower etc. Dhanwanthari is developing herbal beauty therapy packages for their clients apart from the routine Ayurvedic packages.